Willfora Launch Checklist

Make sure you have these items ticked off before including Willfora in your communications!

Here are the simple steps to remember before communicating Willfora to your donors. Whether you’re starting with your website, newsletters, or something else, the following guidelines are always suggested to ensure clear communication to the donor and the best opportunity for your organization to receive legacy gifts:

1. Make sure you’re happy with your Charity Page! Make any necessary changes to the image, sub-heading, contact information, and logo before including in your communications
2. When you’re linking to, always make sure that the link goes to your Charity Page and not Willfora.com, so we can ensure that we tag-and-prompt for a gift on your organization’s behalf
3. When highlighting the offer, make sure to use the suggested language we’ve provided to help donors clearly understand what Willfora is and how to get started
4. If you have access to tracking through UTM codes, make sure that they’re appended to the Charity Page from all separate campaigns you’re running, so we can track where donors originate from once they’ve left gifts