Real button placement examples to inspire you!
Last updated: September 9, 2026
We’ve curated a list of a variety of the ways that charities position Willfora on their websites to inspire you to create the best look and feel for your charity.
What they do well:
Since they’ve had several iterations, they position Willfora with a highly visible button and a demo video they created with our help to allow donors to dive a bit deeper into what the experience looks like so they can determine that it's the right option for them.
#2. Vancouver Symphony Orchestra
What they do well:
Since Willfora is one of the ways that a donor can create a Will, we always suggest listing your button alongside other resources such as sample bequest language to serve both audiences who are looking to create a Will. In this case, VSO has both options listed alongside each other with a few points on Willfora.
What they do well:
This is a simple, concise overview with a call to action. They have compiled all the buttons together, such as a free webinar, codicil form, and sample wording. Since creating a will today is the most actionable option, they’ve included Willfora on the list.
What they do well:
Some charities like TCT have created separate landing pages for legacy giving that they can easily track and link to for specific digital campaigns separate from traffic straight to their website. Like most we recommend modeling after, their button link is at the top of the page. With pages like this, they also have more of an opportunity to specifically call out donor stories and other resources for planned giving such as brochures.
What they do well:
Similar to TCT, WWF has created a microsite for legacy giving that allows for easy tracking and linking for specific digital campaigns, distinct from traffic directly to their main websites. They placed their Willfora "Create Your Will For Free" button on the top left of their page next to "Donate".